I’m blind to adjectives (and quotations) in press releases. That’s part of my education as a tech journalist, so I must really pay attention to read words like epic, groundbreaking, gorgeous or stunning. But Apple and others have to try. Their mission is to make the world a better place sell products, and you often can’t be …
Tag: Apple
Amir Efrati on The Information has revealed the conversation between Google and some chip makers about “developing chips based on Google’s own preferred designs“. The idea here is says Efrati, to “bring more uniformity” and “be more competitive with Apple’s phones at the high end of the market” I have some questions for Google. For example, …
Walt Mossberg has published a column in The Verge in which there’s a little mistake just in the headline. When he says ‘It’s time for Google to make its own hardware‘ he forgets Google is already a hardware maker. It has shown that for example with its Chromecast devices, but above all with the two …
The Post-PC is more of a PC-Reborn era. And it is so because the PC isn’t that big box under the table anymore. Or even that laptop, Ultrabook or convertible you’ve spent some money on lately. No. Your PC is your smartphone. And if it’s not yet, it will be that soon enough. The dream …
The Apple TV has been late to the party and not particularly bold or agressive in the new concept. It brings a new Wiimote remote with Alexa Siri support and a dedicated OS whis is no more than an iOS fork (Apple is obsessed with platforms differentiation). The hardware -with an Apple A8 inside- is …
Yesterday Apple renewed their iMacs and peripherals with the traditional fanfare. The company masters product placement and their media coverage is astounding. In fact, most media seems to just believe the exact same message Apple sends on their press releases, and it’s difficult to find proper insight that goes beyond what Apple wants us to …
Amazon.com Inc. will stop selling media-streaming devices from Google Inc. and Apple Inc. that aren’t easily compatible with its video service, the latest example of the company using its clout to promote products that fit with its own retailing strategy. It’s unfair for users that take advantage of Amazon great service, but it’s a …
Apple brings refinement and under-the-hood changes to Yosemite’s new design. Ars Technica has been publishing the best, more detailed and more complete reviews of OS X since its first version 14 years ago. John Siracusa became a legend in this scenario, and he decided to stop reviewing it last April: There is no single, dramatic …
Two reasons why Apple can talk about a new record: The new iPhones were available in China from day one Two weeks for preorders this year instead of the classical one week. That could be good arguments, but comparisons are useless and unfair, as almost anytime one tries to do them. The 13 million of …
Apple is accelerating efforts to build its first electric car, designating it internally as a “committed project” and setting a target date for 2019 to finalize the product, people familiar with the matter said. It has happened with other markets before, and it will keep happening. ‘What if Apple entered the X business?‘ That question …