Apple is neither inmortal, nor invulnerable

Last financial results from Apple show how the company is as exposed as the rest of the world to macroeconomic issues. The economic conditions have impacted on its numbers and have pointed out that its greater strenght is also a potential weakness. The number of iPhones sold has grown a mere 1 per cent, but next

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iPhone 6S and 6S Plus sales: the unfair but inevitable comparison

Two reasons why Apple can talk about a new record: The new iPhones were available in China from day one Two weeks for preorders this year instead of the classical one week. That could be good arguments, but comparisons are useless and unfair, as almost anytime one tries to do them. The 13 million of

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