Apple: thanks for making the iPhone more expensive, dear journalists

Apple knows well how to play with expectations. They usually disappoint when they launch products, but the disappointment isn’t as big as it could be thanks to big and small media sites. Those sites (like The Unshut) are happy to talk about every single possible and hypothetical detail on the future Apple smartphones, and all

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Google Pixel: a smart step for a smartphone

Jerry Hildenbrand on AndroidCentral: Morgan Stanley analysts think the Pixel and Pixel XL are going to be really good for Alphabet’s bottom line with over eight million units sold and $6 billion in revenue. Many consumers complained about the change course and the departure from the now almost legend-wait for it-dary Nexus family, but that affordable

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Hello Mac. Oh, and good riddance, USB and 3.5mm connector 

Apple is expected to launch the next generation of Mac computers at the Oct. 27 event that lots of users were waiting. The PostPC era has clearly eroded the relevance of these machines, but users still need a PC or a laptop to perform their work on a daily basis. It was about time, of

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The iPhone 7 is a great smartphone you probably shouldn’t buy

That’s what most of the reviewers seem to think about the new iPhone 7 and the iPhone 7 Plus, which has good features but nothing that could really justify leaving a perfectly fine iPhone 6s/Plus for these. The differences are clearly there for iPhone 6/Plus users, but everyone seems to be not that convinced to

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Courage and comparing Apples to oranges

Much has been said about the removal of the headphone jack in the new iPhone 7/Plus, and John Gruber has added is own commentary: Choosing to do what you *know* will be unpopular in the short run but you *believe* will prove correct in the long run takes courage. The problem with Gruber argument is

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Apple is the new Samsung

According to recent reports, Apple won’t have just two new iPhones launching in September. They will in fact launch three of them. The iPhone 7 and the iPhone 7 Plus will be the natural heirs of the current iPhone 6s/Plus, but there seems to be another model waiting. It’s the iPhone 7 Pro, which will be the

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Apple resigns: iPhone 7 will start at 32GB

Apple will deliver plenty of critics for that unnecessary goodbye that the future iPhones will make us pronounce, but it will also makee lots of users happy by making right what was wrong for so long. According to The Wall Street Journal, the iPhone 7 will start with 32GB of storage, replacing the infamous 16GB base

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Apple is neither inmortal, nor invulnerable

Last financial results from Apple show how the company is as exposed as the rest of the world to macroeconomic issues. The economic conditions have impacted on its numbers and have pointed out that its greater strenght is also a potential weakness. The number of iPhones sold has grown a mere 1 per cent, but next

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