The quest for the real Apple Watch

Comparing launches can deceive anyone. That’s what The Wall Street Journal has made speaking about the Apple Watch, which is supposed to have sold around 12-13m units on its first year. The iPhone sold 6.1 million units in the 12 months after its launch in June 2007. Both devices had clear limitations, and in fact

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The new MacBook is a new test to our patience

Apple has just announced the new MacBook (2016), a refresh that comes short of what we were expecting in almost everyway. The design is unchanged except for the new rose gold color option, and on the inside we’ve got some shy improvements. Yes, there is new Core m3, m5 and m7 processors with new integrated

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Technology and the dangers of oversimplification

I was reading another thoughtful piece by Vlad Savov at the Verge and I thought I could write a comment there. Quoting Savov when he was explaining the current trend in launch events: I think we lose something (maybe not entirely tangible) when we adapt the presentation of technological products to the lowest-common-denominator audience. Apple

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Dual-camera smartphones are just the beginning

Vlad Savov reflects on the new trend that both LG and Huawei have established with their new dual-camera systems. Since smartphones are are thinner and thinner and the integration of better sensors and lenses is becoming quite complex, it seems the solution is to combine (at least) two of them. The result seems promising on

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The HP Spectre is everything the Macbook is not

HP has surprised us all with its HP Spectre, a laptop that is just a laptop in spirit -no convertible mumbo jumbo here, thank god- but that gives the conventional segment a real spin. First, of course, is design. Last year Apple launched the MacBook, a new concept that was right in several ways -ultrathin

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What is the difference between 16 and 64 GB on an iPhone SE? $10 for Apple, $100 for you

According to IHS, “the iPhone SE (16 GB version) smartphone costs about $160 to build” whereas the 64 GB version comes at $170. This sales technique that forces iPhone users to jump to the 64 GB versions of its smartphones has been critiziced before, but still: The company still aims to get consumers on the

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Microsoft isn’t more evil than Google or Apple

UWP first step towards “locking down the consumer PC ecosystem,” says Tim Sweeney. Microsoft and its universal platform goes beyond using your smartphone as your PC. It’s all about the one thing businesses want more than anything: control. That’s what Apple has accomplished with its App Store, and what Google has accomplished with Google Play.

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Where is the future of wearables and smartwatches? 

  This week we’ve been able to see a lot of new products and projects at the Mobile World Congress 2016 in Barcelona. The smartphone is showing its age and the evolution of the latest high-end devices has not been demonstrated on the devices themselves, but on the accesories we can use with them. Virtual

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Google’s Nexus tries to learn the iPhone lesson

Google wants to make its Nexus phones more like the iPhone We had heard about this previously, but now The Information confirms that Google is indeed seeking to have more and more control over its Nexus smartphones. The plan is simple: no visible partnerships in order to compete in the high end range, where the

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Apple is neither inmortal, nor invulnerable

Last financial results from Apple show how the company is as exposed as the rest of the world to macroeconomic issues. The economic conditions have impacted on its numbers and have pointed out that its greater strenght is also a potential weakness. The number of iPhones sold has grown a mere 1 per cent, but next

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