Firefox, Chrome and the perception of value

It doesn’t happen that much in technology, but some articles become more real and truthful as time goes by. It’s certainly the case in ‘Choose Firefox Now, Or Later You Won’t Get A Choice‘, where the author urges the user to use Mozilla’s browser:

So if you want an Internet — which means, in many ways, a world — that isn’t controlled by Google, you must stop using Chrome now and encourage others to do the same. If you don’t, and Google wins, then in years to come you’ll wish you had a choice and have only yourself to blame for spurning it now.

The article is being discussed at Hacker News, where several readers make good points about what are the reasons Chrome and Firefox are currently where they are. One of them made an interesting question: “What did cause you to switch?

When Chrome was launched Firefox was easily the best browser around. That ended with Chrome, which was faster, leaner and had features such as sandboxing that for example allowed the browser to keep running even if one of the tabs stopped working. The extension catalog was not that great at the beginning, but that changed quickly too. 

Years after that, the situation is quite different. Chrome and Firefox are indeed great browsers, and I wouldn’t say one is far better than the other. When I started using Chrome -I’m writing this post on this browser- I did it for the advantages it had, and I didn’t consider sacrificing my privacy as a big danger back in the day. 

That consideration is no longer true, but the problem is, even considering the respect to privacy that Firefox provides to the user, that’s not a perceived value.

It’s nothing you actually feel when you’re browsing. 

That’s the problem, I’d say. Firefox could be interesting for many people if there was some feature specially beneficial to them. Opera has been trying to walk this path with its adblocking capabilities, the power efficiency enhancements and the addition of a VPN proxy. Even with those interesting features, the market share hasn’t changed that much. And if it doesn’t for Opera, I wonder how Firefox can improve its market share with a discourse that again (most) people don’t usually get. 

That’s sad, and the worst part of it: I’m not helping to solve the situation either. I know I should use Firefox. It simply doesn’t feel like the best browser for me anymore. 

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.