Goodbye, Nexus?

google

Google today tweeted out an indication that it will unveil new devices on October 4. People have been expecting Google to at least show new mobile devices on that date, and the smartphone-shaped outline in the tweet confirms it.

A lot of rumors have been published on different media about the upcoming new smartphones from Google. Nothing too fancy or relevant, it seems, except for one detail: their name.

For some reason, Google could decide to change their phone names and say goodbye to the Nexus family. The new phones reportedly will be part of the new Pixel family, which will be announced on Oct. 4th, 2016.

By the way, do you remember that one thing that made the Nexus 4 so desirable? It was the first phone that was actually cheap for what it gave to their users. That trend was picked by other makers, but Google decided their following phones will be more and more expensive each time.

That could be another feature of the new Pixel phones: it seems the smaller Pixel phone will start at $649. Welcome to the new Google.

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.