Twitter, the social network that never was


I love Twitter. I use it constantly and it replaced RSS feeds as my main source for information long ago. I believe the product accomplishes what it promised nicely, but others are now getting more interest at what Twitter did better first.

Facebook and new contenders such as Apple News or even apps that weren’t supposed to do this -Snapchat, Instagram, what are you doing in this party?- are focusing on the same problem Twitter has tried to solve, but from a different perspective, and all are becoming a valid source of information. Of viral information.

That’s probably what is not working in Twitter. This micro blogging service has never been a social network, but lots of people compared it to Facebook or Google+ for years. And maybe Twitter should really do something to become a real social network. Maybe focus on your friends more than in valuable sources of information, but then again, Twitter was born to keep you updated with news sources you trust. Connecting with (old) friends was never the goal.

And so, we find Twitter in a difficult position. Jack Dorsey has come back as CEO, and according to Re/code the new Jack Dorsey is much better prepared than the old one to take this responsability: “He seems to be a completely different man than the one who returned to Twitter in March 2011 as executive chairman and product czar“.

He’s got big problems to solve, so it will be interesting how he tries to solve them.

Good luck.


Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.