Windows 10 is the annoying boyfriend nobody wants

Windows 10 is a great operating system. It has great features and it’s an ambitious bet for convergence and platform unification. The problem is that once again Microsoft has had big trouble selling its product.

The message was neither clear nor complete. The user was the girl wanting to be conquered. Windows 10 was the aspiring boyfriend.

But it became a boring boyfriend.

It has been unclear on its privacy policy, but it also has been too persistent on trying to conquer that girl. And girls get pretty tired of annoying boys. Those continuous attempts to make users upgrade from their old Windows 7/8/8.1 systems have been more and more irritating, but this final effort has been too much.

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Most girls will say no to the annoying boyfriend. The problem is, many of them could decide they finally want to give this boy and opportunity. And after July 29th they’ll have to pay.

I wonder how many of them will cry out loud and complaing again. At first it was privacy and annoying messages. Later on they will complain about the boy not being free anymore.

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.