GoPro’s problem: action cameras are not smartphones


It said it expects fourth-quarter revenue to be about $435 million — versus $511 million expected, according to Bloomberg — and $1.6 billion for 2015.

GoPro situation is not terrible, but the latest news make one thing clear: an action camera is not an smartphone. Once you buy one of those, you won’t feel the urge to upgrade to a newer, more powerful model.

You probably won’t buy another one. And if you do, you’ll wait years unless you’re a prosumer. As Mike Murphy has written on Quartz, GoPro proves how risky it is to invest in a fad.


In fact, it’s GoPro’s fault. Their cameras aren’t cheap, but they’re durable, touch, and really good. Obsolescence isn’t such a problem on these devices, and sales suffer because of that.

Javier Pastor is a technology journalist that has been writing about tech since 1999. He started writing for PC Actual in Spain, the leading printed magazine in the country, and in 2006 started to write online. First as the Chief Editor for The Inquirer ES, and after that for MuyComputer until 2013. That year he became senior editor at Xataka, the leading tech news website in Spanish with over 5M uniques/month (Aug'15, comScore). Xataka is part of Weblogs SL, a blog network that gets over 40M uniques/month and that has a wide catalog of publications in Spanish. The Unshut is his new venture and allows him to express his opinions and thoughts on everything touched by technology, and follows what he has been doing at Incognitosis, his personal blog, since 2005.