We spent less than $100 to give a completely fake business a great online reputation.
Fantastic history. One you can easily learn something from. You can’t be certain anymore about that business or that product based on online reviews. Creating fake alternatives and getting certain reputation for them is nowadays quite easy.
As with many other things, one must have common sense. There is no such thing as a free lunch. Real trust is really expensive to build.
Source: I created a fake business and bought it an amazing online reputation
