The new content blocking feature in the new iOS 9 seems to have started a renewed interest for privacy. Marco Arment just released his own tool based on the Ghostery (a well known extension for desktop browsers) database.
I wonder how many others will take advantage in iOS, Android or Windows 10 Mobile.
The name of the app, Peace, is a little bit too much for me, though. Misleading and exaggerated.
Source: Introducing Peace, my privacy-focused iOS 9 ad blocker | Marco.org