The audio streaming services should be pretty worried about the launch of YouTube Music, a streaming service that goes beyond what Google Play Music offers, but also what Spotify, Rdio, Pandora, or Apple Music -to name a few- offer right now.

And that’s because for a similar price you are not getting just the audio, but also customized music video streams that you can enjoy both online and offline, mixtapes that refresh daily and, of course, no ads.

I wonder how Spotify or any other, can compete with that. The only thing missing: you can’t create your own playlists, a feature that is available on Google Play Music.

I’m expecting two things here: the extinction of Google Play Music (to merge with YouTube Music), and the dusk of this new streaming trend that will probably have only another guest star: Facebook.

Source: YouTube Music is here, and it’s a game changer | The Verge

Follow-up: Gizmodo has a pretty different view.